Ask any of us lifelong devotees of the Pittsburgh Steelers, and we'll tell you - we bleed black and gold. Our loyal fan base spans the globe. Dubbed "Steeler Nation," you can spot us proudly waving Terrible Towels everywhere from Pittsburgh to London to Tokyo.

Jordan Schofield / SteelerNation (Twitter / X: @JSKO_PHOTO)
When it comes to fan bases, none are more passionate than the Pittsburgh Steelers.
Whether we hail originally from Pittsburgh or found our Steelers passion later in life, this global fan base lives and dies with each game. Our hearts swell with pride cheering on the black and gold.
Another popular activity that goes hand-in-hand with this fandom is betting on American football. Millions of people around the world place wagers on NFL matches every week during the season.
We fans eat, sleep and breathe Steelers football. So naturally, another popular pastime among Steeler Nation is betting on our beloved team! Whenever game day rolls around, millions of us across continents excitedly wager on the upcoming Steelers match.
What is it about our team that inspires such intense fandom across continents and cultures? In this blog post, we'll have a look at what makes the Steelers' global followers so unique and devoted.
The Terrible Towel - A Near Universal Symbol
Arguably the most iconic symbol of our Steelers fandom is the Terrible Towel. This simple yellow towel with black lettering was created by legendary Steelers broadcaster Myron Cope in 1975. He wanted to give us fans a way to cheer on their team that was unique to Pittsburgh. It quickly caught on and became a sensation, waving in the stands of Three Rivers Stadium.

Pittsburgh Tribune Review
Three Rivers Stadium bore witness to a number of great Steelers moments.
Today, the Terrible Towel is waved by Steelers fans across the world. It connects adherents of Steeler Nation, instantly identifying fellow supporters of the black and gold. Our fans take tremendous pride in their Towels and bring them to games, watch parties, and anywhere they travel. There are now official Terrible Towels for every occasion - holidays, charities, supporting troops, breast cancer awareness, and more.
No matter the language, ethnicity, or background, the Towel unites Steelers fans globally like no other fan object in sports. It is a simple but powerful demonstration of our unity and passion.
Steelers Bars Around the World
One amazing aspect of Steeler Nation is their presence in cities thousands of miles from Pittsburgh's Acrisure Stadium. Official Steelers bars can be found in many major global cities where our fans gather on game days.
In London, UK, the Steelers bar is Riley's Haymarket right in the heart of the city. Fans don their jerseys and watch the game together 4,000 miles from home. Similarly, New York City boasts Professor Thom's on 2nd Avenue as their own Pittsburgh haven with Steelers banners lining the walls.
Some Steelers bars get creative with their names. In Honolulu, Hawaii fans know to head to Steeler 75 - named for the team's Super Bowl victories in the 70s. Clever names can be found in Vancouver, San Diego, Los Angeles, and Nashville among many others.
These Steelers gathering places demonstrate the incredible reach of our fandom. No matter where work or life takes Pittsburgh expatriates, we can always find their black and gold family.
Steelers Fans Abroad Share Their Stories
To better understand what motivates this worldwide Steelers fandom, we connected with some fans living overseas. They were kind enough to share their personal stories of long-distance Steelers devotion.
- Simon B. - Manchester, UK
Simon has been a Steelers fan since catching some games on UK television as a teenager in the early 2000s. "There was something about Pittsburgh that really appealed to me. The toughness, the workman attitudes of guys like Hines Ward and Jerome Bettis. It felt like a gritty but lovable underdog."
He has visited Pittsburgh twice on holiday and hopes to catch a game at Acrisure Stadium someday. For now, he wakes up early Monday mornings to watch Steelers games streamed online. His wife has even agreed to a black and gold themed nursery for their baby due in April.
- Mia K. - Melbourne, Australia
Mia's Steelers loyalty comes from her parents who were both Pittsburgh natives that moved to Australia in the late 80s. She grew up watching VHS tapes of Steelers Super Bowl wins that her family recorded and sent abroad.
"I feel this intrinsic bond to the team even though I've never stepped foot in the city. It's like this connection to family and heritage half a world away." She makes sure to deck out her Melbourne flat in Steelers gear and stays up late Monday mornings for the games.
- Felipe R. - Rio de Janeiro, Brazil
Felipe attributes his Steelers fandom to running back Jerome Bettis. "I was so enamored with his power running style. No one could tackle The Bus!" As streaming access improved, he was able to follow the team more closely online and learn about Pittsburgh through articles and videos.
"I hope to travel to Pittsburgh sometime to truly experience the city. I want to join my fellow fans at the stadium waving Terrible Towels and screaming - it would be a dream." Felipe watches games at a nearby sports bar in Rio with sound on to try and mimic the in-stadium atmosphere.
Dedicated Fans Across North America
Of course, Steeler Nation across North America proudly rep black and gold whether or not they have ties to Pittsburgh.
- Mark J. - Vancouver, British Columbia
Mark became a Steelers convert while working in Pennsylvania for a few years in the 1990s. "I just loved the tough, blue collar vibe of the city and got swept up in Steelers hype." He happily watches games at 3 or 4 am Vancouver time if needed with fellow fans at a local sports pub.
- Gloria T. - Mexico City, Mexico
Gloria's brother went to college in Pittsburgh and sent her Steelers shirts as gifts. She became enamored with legends like Terry Bradshaw and Jack Lambert. Now she hosts a local fan club that gathers for big Steelers games.

Steelers.com
Running back Najee Harris traveled to Mexico, where the team has a huge fan base, to announce the Steelers' fourth-round selection in the 2022 NFL Draft.
- James P. - Juneau, Alaska
James picked the Steelers as his team growing up in remote Alaska simply because he liked their colors and logo. He's never visited Pittsburgh but considers it a second home. "It's a special thing to be connected to this global fanbase."
Steelers Bonding in Unlikely Places
Sometimes Steelers fans find camaraderie in unlikely places far from their Pennsylvania roots. Shared team loyalty can overcome language barriers and cultural differences.
- Patty C. - Ulaanbaatar, Mongolia
Patty is an English teacher originally from Ohio. She moved to Mongolia after college for the adventure. One day she spotted a Mongolian colleague wearing a Steelers hat and struck up a conversation. They barely understood each other but bonded over their shared Pittsburgh fandom.
"We ended up watching a game together online. I brought Terrible Towels and we taught each other words in English and Mongolian. It was an awesome moment of connection half a world away built around our love of the black and gold."
Steelers Bring Fans Together
In the end, sports fandom at its best can unify people across many divides. The global devotees of Steeler Nation prove this. The shared passion brings together Pennsylvanians and Australians, Alaskans and Mongolians, Brazilians and Brits.
We forge new friendships, find connections with faraway family members, and celebrate cherished heritage. The black and gold provides common ground that transcends distance and difference. Truly great teams build such worldwide communities.
While the reasons may vary, Steelers fans across six continents share an enthusiasm that never wavers. We faithfully watch games at odd hours, deck out their homes in team paraphernalia, and find fellowship with each other wherever we live.
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K.C. Alfred / San Diego Union-Tribune
Steelers fans take over San Diego, CA.
This global Steelers fandom may seem unlikely on the surface. But our team's history of success, gritty culture, and personalities spawn much devotion. The towers of Pittsburgh unite its widespread diaspora. Chants of "Here we go Steelers!" ring out from honky tonks in Nashville to pubs in London.
Wherever you find someone waving that Terrible Towel, it instantly builds kinship halfway across the globe. That is the power of Steeler Nation - bonding strangers worldwide through football fandom. No other team can claim quite as far-reaching and passionate a global following.
So if you ever travel abroad and hear a distant "Here we go Steelers, here we go!" - follow that sound. Some new friends and pleasant camaraderie await you.